JUNE 10, 2008

LIFECAPTURE INTERACTIVE NAMED AS FINALIST IN 8TH ANNUAL CANADIAN NEW MEDIA AWARDS
The industry's most prominent advocates and entrepreneurs to be awarded on November 18th

Toronto, ON - Lifecapture Interactive, has been recognized as one of Canada's new media leaders. Lifecapture Interactive is one of three finalists to be named "Excellence in Cross Platform" category of the 2008 Canadian New Media Awards (CNMA). A Canadian celebrity host will be joined by industry supporters on November 18, 2008 to celebrate and present 14 Pixel Awards at CiRCA in Toronto.

"Hooray!" says Daniel Riley, Creative Director, Lifecapture Interactive. "This is a very important event, bringing national attention to highlight the best and brightest who are driving Canada's dynamic new media industry."

"The CNMA recognizes great talent and work in the Canadian digital interactive industry." said Adam Froman, Founder of CNMA and President and CEO of Delvinia. "This year 43 finalists from across 14 award categories demonstrate the innovation and creativity driving the success of the Canadian interactive and new media industries."

The 43 finalists hail from across Canada with 24 finalists from Ontario, 8 from BC, 8 from Quebec, 1 from Alberta, 1 from Saskatchewan, and 1 from Manitoba. More information about the 2008 finalists can be found on: http://www.cnma.ca/index_e/finalists.html

The CNMA is also happy to announce the continued partnerships with Deloitte and RBC Royal Bank for the following award categories.

• The Company of the Year - sponsored by leading professional services firm Deloitte. Deloitte managed this award's selection process; finalists were chosen through a confidential interview process by a panel from the consulting, legal, financial and venture communities.
• The Most Promising New Company of the Year – sponsored by RBC Royal Bank, this category continues to identify companies to watch by recognizing Canadian companies less than two years old. Each nominated company complete an interview process to qualify.

About Lifecapture Interactive:
Lifecapture Interactive is an interactive agency that helps marketers use digital channels to build loyal one-to-one relationships with their customers and drive results. Lifecapture provides marketers with industry-leading digital marketing consultation, media planning and buying consultation, and creative services that help marketers use the online channel to build meaningful, profitable relationships with their customers. Lifecapture was placed on PROFIT magazine's 2006 and 2007 HOT 50 lists, which ranks Canada's fastest-growing companies.

About the Canadian New Media Awards
The Canadian New Media Awards (CNMA) were established in 1999 to promote and celebrate excellence within the digital interactive industry. The Awards recognize the accomplishments and outstanding contributions made by Canadians working in this sector. Judges from across the country select 43 finalists and 14 winners from hundreds of entries submitted in featured categories that showcase the world-class skills of the new media industry's top talent, services and products. Each year, hundreds of business and new media professionals from across Canada gather to honour the country's top talent, services and products at the Gala Awards Ceremony. The Awards are presented in partnership with Telefilm Canada, Deloitte and RBC. For further information, visit www.cnma.ca.

About nextMEDIA: Monetizing Digital Media
nextMEDIA: Monetizing Digital Media is a digital entertainment, interactive advertising, and technology conference dedicated to connecting all sides of today's rapidly evolving digital media marketplace. The event brings together key decision makers from advertising, broadcasting, publishing and new media to look at the many ways digital content can be monetized.

About Achilles Media
Achilles Media Ltd. is an international events management company serving the television and digital media industries. Achilles Media Ltd. events include: Canadian Innovation Exchange (April 29 – 30;) nextMEDIA: The Future of Digital Content (June 6 - 8, 2008), The Banff World Television Festival (June 8-11, 2008); Just Comedy (July 17, 18th )History Makers: International Summit of History and Current Affairs Producers (January 17 - 19, 2008); and NATPE Mobile++ (January 28, 2008).

For further information, please contact:
Geoff Whitlock, President, Lifecapture Interactive
Phone: 416-408-4669 ext. 2222
Email: geoff@lifecaptureinc.com

For further information:
Tannis Wengel
Canadian New Media Awards
905-598-2544
twengel@cnma.ca

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FEBRUARY, 2008

Lifecapture Interactive Serves Up Recipe For Success For President's Choice
Exciting PC Healthy Eating Challenge launches online

Lifecapture Interactive and President's Choice have launched the deliciously dynamic digital marketing initiative, the PC Healthy Eating Challenge, integrating leading-edge web technologies to help web users get healthier with great tasting food.

President's Choice (PC) is a unique brand of ever-growing quality products and one of Canada's best-known trademarks, delivering value-packed options for consumers across the country.

Lifecapture Interactive's menu of dynamic e-marketing strategies and solutions for PC dishes up a wealth of health, menu plans and nutritional know-how from registered dietitians and health professionals to make balanced eating simple, affordable and delicious. The Healthy Eating Challenge also follows 10 volunteers from across the country with weekly online updates throughout the 28-day program.

The user-friendly program was recently featured on the front page of President Choice’s highly-regarded publication, the Healthy Insider's Report, as well as a recent PC advertising flyer.

According to Geoff Whitlock, President of Lifecapture Interactive, "It's an incredibly awesome opportunity for us to strategize and execute initiatives for such a dominant and influential Brand. And the fact the Challenge was featured on the front of The Insider's Report is a testament to the initiative's potency."

The tasty online tactics engage and educate PC's active consumer base with a flavour-packed collection of nutritious meal suggestions, as well as create powerful long-term connections that not only deliver health benefits for users, but effectively boost healthy brand recognition.

Lifecapture's team of talented and hungry new media architects excel at engineering extraordinary properties and initiatives that provoke and impact. The award-winning strategic interactive agency creates, innovates and facilitates savvy custom e-solutions for a list of influential corporations, including President’s Choice, Microsoft, Eastwood Harvey Corporation, Shaw Festival, Wondercafe, Bell Canada, Summerhill Television and Adidas Canada.

About President's Choice
President's Choice is committed to delivering quality, convenience and meaningful choices at lower prices than the leading brands. PC is owned by Loblaw, the country’s largest food distributor and a leading provider of general merchandise products, drugstore and financial products and services. For more information, www.presidentschoice.ca

About Lifecapture Interactive
Lifecapture Interactive is a highly-progressive interactive digital marketing solutions provider, developing off- and online integrated custom e-solutions for medium to large-size corporations. Lifecapture placed on PROFIT magazine's prestigious 2006 and 2007 HOT 50 lists, which ranks Canada's fastest-growing companies.

Lifecapture leads the new media industry in providing rich user experience employing measurable interactive marketing to successfully maximize brand, business and profits for clients. For more information, www.lifecaptureinc.com.

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JANUARY, 2008

Lifecapture Interactive Wins Star Role with Shaw Festival
Dynamic e-marketing program applauded for boosting ticket sale

Lifecapture Interactive today was announced as the interactive agency for the 2008 season of the internationally-renowned Shaw Festival – that's three years in a row. Lifecapture's revolutionary online interactive marketing program has been credited with helping the famed festival stage a stunning performance in ticket sales - 2007 sales targets have been reached and online sales increased by a phenomenal 18% over 2006.

Dynamic e-marketing initiatives accelerating visibility, education and sales have consistently put the Shaw Festival centre stage. Situated in Niagara-on-the-Lake, the Shaw Festival produces 10 to 12 plays each season, with over 800 performances attended by close to 300,000 people. Box office sales account for 75% of the festival’s annual revenue.

"With a modest media budget, interactive played a major role in driving ticket sales through the 2007 season. We continue to make great strides by having Lifecapture drive traffic to our site and portray what we do in a more dynamic and exciting fashion," says Jill Planche, Director, Resource Development at the Shaw Festival.

"One of the initiatives we're most excited about is the e-videos, which are able to visually capture the tone, feel and real essence of what the plays are all about," says Planche. "In the past we’ve relied on traditional still photography and words – now the plays come to life online! Lifecapture has done a marvelous job in capturing what we're all about and we look forward to working with them again." Based on success in 2006 and 2007, Planche projects continued increase in ticket sales from established e-marketing techniques implemented by Lifecapture.

For the 2008 season, Lifecapture will continue to architect and direct an exciting playbill of interactive strategies that will engage, entertain and create community connections to the Shaw through discussion development and social marketing, video production, search engine marketing, and segmented email marketing.

"The Shaw Festival provides Lifecapture a unique opportunity to fully leverage its interactive marketing program to help drive the success of such a culturally significant organization as the Shaw," says Geoff Whitlock, President, Lifecapture Interactive. "We're thrilled with their success, the hits have grown year over year. The statistics indicate over an eighteen per cent increase online this year, proving that longer-term relationships are very effective in exponentially increasing both sales and online awareness."

LCI's distinct staging of successful online solutions consistently builds business for prestigious clients like the Shaw Festival, and has garnered LCI recognition and awards internationally. LCI's passionate ensemble of cutting-edge internet artists expertly architect outstanding online tactics so client brands take the lead role in delivering powerful online performance to customers every time.

About the Shaw Festival
The Shaw Festival is the only theatre in the world that specializes exclusively in plays by Bernard Shaw and his contemporaries, and in plays about his era, 1856 - 1950. Led by exceptional theatre artists, directors, designers and writers, the Shaw Festival is renowned internationally for presenting provocative and enriching theatrical performances to appreciative theatre audiences year after year. Visit the Shaw Festival website, www.shawfest.com

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive digital marketing solutions provider, developing off- and online integrated custom e-solutions for medium to large-size corporations. Lifecapture placed on PROFIT magazine’s prestigious 2006 and 2007 HOT 50 lists, which ranks Canada's fastest-growing companies.

The rich user experience employing measurable interactive marketing maximizes brand, business and profits for clients. For more information, visit www.lifecaptureinc.com.

Media inquiries:
Geoff Whitlock
President
416.408.4669 x 2222
geoff@lifecaptureinc.com

Odette Yazbeck
Director, Public Relations
1-800-657-1106 ext 222
odette@shawfest.com

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SEPTEMBER, 2007

Lifecapture Interactive Creates brilliant Alliance online.
Dynamic integrated online marketing programs get films rolling for Alliance Films

Toronto, ON - Lifecapture Interactive is collaborating with Alliance Films to develop powerful online properties combined with leading-edge interactive marketing programs to launch some of Canada's hottest and largest movie releases.

Dynamic interactive initiatives have Alliance Films taking the lead role in marketing online two fabulous films - Control, the story of Ian Curtis of Joy Division; and No Country for Old Men directed by the Coen brothers and starring Tommy Lee Jones.

Alliance Films, is Canada's leading distributor of filmed entertainment. Lifecapture (LCI) will further integrate a commanding alliance of visibility, discussion and excitement for the newest films through a dazzling digital movie mandate featuring revolutionary Search Engine Marketing (SEM), Social Marketing and high-level web properties, and state-of-the-art game development.

Alliance gives Lifecapture’s multi-faceted creativity top billing. According to Michael Robson, Online Marketing Coordinator of Alliance Films, "Lifecapture is an innovative company that has brought very strong ideas to the table, and handle the full package from start to finish."

Taking advantage of powerful new media to ramp up recognition and consumer response is a new step for Alliance Films, adds Robson, and a direction that will feature front and centre in future film marketing. "Lifecapture was able to quickly grasp our core needs and turn around an impressive campaign uniquely tailored to both Control and No Country for Old Men".

LCI's architecting of unconventional connections and components include putting Alliance in the game with the thrilling and addictive Coin Killer Challenge; (http://www.nocountrymovie.com/game.php), as well as connecting with target demographics through memorable online social groups, communities and networks, including the Internet's most popular social sites. These advanced strategies and solutions, including LCI’s ingenious ability to distill and drive relevant search terms, have netted Alliance Films vast measurable results.
"Having the opportunity to develop interactive marketing programs for Alliance Films is an amazing opportunity for LCI," says Geoff Whitlock, president, Lifecapture Interactive. "Marketing for this group utilizes so many aspects of our core offering as well as gives us the opportunity to tie it all together with other efforts to gain the best possible results."

LCI's creative visionaries and their extraordinary array of special online effects and tactics look forward to channeling the energy, exposure and profitability of Alliance Films, as well as other  high-level clients, including Roots Canada, Microsoft, Shaw Festival, Eastwood Harvey Corporation, Medisca Pharmaceutical, Bell Canada, Summerhill Television and Adidas Canada

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive digital marketing solutions provider, developing off- and online integrated custom e-solutions for medium to large-size corporations. Lifecapture placed on PROFIT magazine’s 2006 and 2007 HOT 50 lists, which ranks Canada's fastest-growing companies – that's two years in a row!

LCI offers a range of services through its revolutionary Advanced Tactics Program, including creative development, high-definition video production, 3D animation, sound and flash motion media, as well as website development and ongoing hosting. The rich user experience employing measurable interactive marketing maximizes brand, business and profits for clients. For more information, visit www.lifecaptureinc.com.

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SEPTEMBER, 2007

Lifecapture Interactive and partners roll out radical online strategy for Kruger's SPONGETOWELS®
Unique marketing partnership pushes innovation envelope with groundbreaking digital gaming campaign

Toronto, ON - Lifecapture Interactive has teamed up with Kruger's SpongeTowels®, and their other marketing partners - John St., PalmArnold, Strategic Objectives, Blue Sky and Propeller - to launch a groundbreaking integrated digital marketing campaign that will penetrate the Internet's most popular websites.

Kruger Products, the leading manufacturer and distributor of Canada’s best-selling tissue and paper towel brands, including the successful SpongeTowels® brand, has hired Lifecapture Interactive to design, develop and drive a dynamic interactive contest that will grow brand visibility and capture the right online audience.

‘Spot the Sponge Pockets’ will offer online surfers opportunities to win big while interacting with the fabulously fun campaign on Second Life, Facebook, Myspace, Canoe, MSN, and more. The exciting contest-driven promotion will provide the thrills of instant prizes, as well as have consumers collecting Sponge Pockets™ and soaking up spills with SpongeTowels®.

"We are tremendously excited about the program," said Stephen Blythe, category director for Kruger Products. "‘Spot the Sponge Pockets’ creates a real proximity to the Brand via direct interaction with our Sponge Pockets™ character. The program enables us to re-enforce consumer relevant attributes of absorbency and strength while bringing the fun and frivolity of the Sponge Pockets™ characters to life."

Blythe says the program will break-through communication clutter, thereby creating a favourable and long-lasting connection between SpongeTowels® and their target audience via an irresistible prize-filled contest offering a $100,000 instant win prize, a $10,000 sweepstakes, a relaxing $500 spa getaway and thousands of other instant win prizes.

Incentive-based online games score big with online surfers, and also with big Brands as a cool tool to promote consumer interaction, engage existing consumers and absorb new ones. Gaming is an extremely popular pastime and appeals to a broad demographic, especially amongst women – Neilsen//NetRatings research reports that 15% of online gamers are women between the ages of 35 to 49, comprising a larger percentage than their male counterparts and teen males. Meanwhile, EA Games reports that 42% of online gamers are woman aged 18 and over.

According to Geoff Whitlock, President of Lifecapture Interactive, "It is so exciting to have the opportunity to work with all of these fantastic agencies on a highly progressive Brand. Never before has this type of program been attempted; we guarantee you have never seen anything like this before."

This particular advanced media partnership will push the innovation envelope on Kruger’s behalf using a game plan architected and achieved by the best in the business: Strategic Objectives is developing a national PR campaign to compliment the interactive, while John St. is positioning a national online media campaign and championing the Kruger Brand for the project. Quebec agency PalmArnold is co-ordinating French integration. Contest logistics and rules are the property of Blue Sky; while Propeller is on board with strategic development and email distribution, and providing support to the SpongeTowels.ca website.

About Kruger
Kruger Products is a successful Montreal-based pulp and paper producer and the leading manufacturer and distributor of Canada’s best-selling tissue and paper towel brands, including SpongeTowels®, Cashmere®, Scotties® and White Swan®. It is recognized worldwide for its high quality products for both consumer in-home use and commercial, away from home use.

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions provider, developing integrated custom e-solutions for businesses internationally. LCI has been ranked one of Canada’s top 50 fastest growing companies by Profit magazine for 2006 and 2007 – that’s two years in a row!

LCI offers a range of services, including high definition video production, 3D, sound and flash motion media to enrich user experiences on the Internet. They architect, produce and market custom web property solutions for medium to large sized corporations.

Kruger joins a list of diverse clients for whom Lifecapture’s diverse services, including their Traceable Interactive Marketing Programs, have made a measurable positive difference in business. These include Microsoft, Eastwood Harvey Corporation, Shaw Festival, Wondercafe, Bell Canada, Summerhill Television and Adidas Canada.

For more information about Lifecapture Interactive, visit www.lifecaptureinc.com.

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SEPTEMBER 17, 2007

Lifecapture Interactive Achieves PROFIT HOT 50 Ranking of Canada's Fastest Growing Companies
Strategic interactive agency makes prestigious list two years in a row.

Toronto, ON - Lifecapture Interactive, a leading internet architect and premier provider of innovative custom e-solutions, has been named to the 8th annual PROFIT HOT 50 ranking of Canada's Fastest-Growing Companies by PROFIT: Your Guide to Business Success.

For the second consecutive year, Lifecapture’s entrepreneurial achievements and accelerated growth garnered them a spot on the prestigious PROFIT HOT 50, a definitive ranking of Canada’s emerging growth companies. The PROFIT HOT 50 measures revenue growth of emerging companies over two years, and profiles the country’s most successful startups in the October issue of PROFIT magazine and online at PROFITguide.com.

"The PROFIT HOT 50 companies point the way to start up success in Canada," says PROFIT editor Ian Portsmouth. "PROFIT is proud to share their business strategies and celebrate their entrepreneurial achievements."

Lifecapture Interactive, an award-winning provider of measurable interactive marketing programs, is thrilled to be ranked 42nd amongst Canada’s most energetic and savvy young companies.

"I believe that we are the first interactive Agency to win the Profit Hot 50 two years running; it’s a clear indication that we are moving ahead as a strong strategic player with a bright future and we are looking forward to much bigger things," says Geoff Whitlock, president of Lifecapture Interactive. "The Profit Hot 50 is a very worthwhile pursuit for new businesses; there is so much to learn from your peers."

As one of the one the 50 fastest growing companies in Canada, Lifecapture Interactive leads the way in helping others accelerate their growth too; the Toronto-based firm has succeeded in taking two of last year’s top PROFIT HOT 50 companies to the next level of profitability.

This unflagging commitment to client value fuels Lifecapture’s mandate to pioneer advanced technology platforms beyond the conventional - and capture audiences. Lifecapture’s team of new media mavericks continues to win international acclaim for their innovative ideas, clear vision and unrivaled value proposition.

About PROFIT Magazine
PROFIT: Your Guide to Business Success offers news, strategies, tips, interviews and other resources to entrepreneurs leading Canada’s growing companies. Each year PROFIT — which currently reaches more than 300,000 readers nationally — hosts a number of events that bring together business leaders in the fast-growth segment and champions the interests of those leaders. PROFIT was founded in April 1982 as Canada’s first national magazine geared to entrepreneurs. Visit PROFITguide.com.

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive digital marketing solutions provider, developing off- and online integrated custom e-solutions with traceable results for medium to large-size corporations around the world.

LCI offers a range of services through its revolutionary Advanced Tactics Program, including creative development, high-definition video production, 3D animation, sound and flash motion media, as well as website development and ongoing hosting. The rich user experience employing measurable interactive marketing maximizes brand visibility and profits for clients.

LCI is committed to client success using best online practices in developing and implementing digital marketing campaigns; adherence to the strictest ethics online minimizes client exposure to risk and liability. For more information, visit www.lifecaptureinc.com.

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OCTOBER, 2007

Lifecapture Interactive prescribes powerful multi-faceted online presence for Paragon Pharmacies
Strategic RX creates unparalleled integrated pharmacy services solution.

OCTOBER 2007 - Lifecapture Interactive has been selected by Paragon Pharmacies to design, develop and drive a dynamic new online presence via a highly-strategized, one-of-a-kind digital marketing platform that will advance Paragon’s powerful presence in community-based healthcare.

Paragon Pharmacies is a progressive company focused on purchasing and running independent drug stores, and a leader in dispensing excellence in pharmacy care to communities in British Columbia, Alberta and Manitoba.

Building on Paragon’s commitment to community, convenience and value, the new multi-faceted custom solution will rebrand Paragon’s corporate identity and maximize its presence as a leading integrated pharmacy services provider. Lifecapture’s "Thinker-Builder-Marketer" solution, a distinctly different approach to growing brand and business, will deliver expanded customer services and corporate information through an exciting branded retail-based website and innovative e-fill system to facilitate prescription refills.

"Paragon is broadening its online presence with a more consumer-friendly website; in addition the new site will reflect the look and feel of the company’s new brand identity," says Jason Monteleone, of Paragon Pharmacies. He adds that the company’s innovative e-fill component will allow customers to refill their prescription from the comfort of their home and then have it delivered to their door or be available for easy pickup at all Paragon-owned pharmacies.

Lifecapture Interactive (LCI) will leverage Paragon’s existing brand equity, quality and customer base, and combining new business components, LCI will rebuild, refresh and revitalize through radical online positioning and channeling of the Paragon message as the trusted name in healthcare.

"Paragon Pharmacies is growing exponentially. LCI is proud to have the opportunity to work with them to better developer-use of the internet," says Geoff Whitlock, President of Lifecapture Interactive. "Get ready to see more of them on- and offline."

LCI excels at accelerating big Brands online through superior creativity, content and marketing mediums from start to finish. A clear vision is what continues to set LCI apart as the leading online strategists in the new media industry.

About Paragon Pharmacies Limited
Paragon is headquartered in Kelowna, British Columbia and currently employs over 400 full and part-time staff in its stores and offices. The Corporation owns and operates 17.5 retail pharmacies and two home healthcare stores in British Columbia, Alberta and Manitoba. Paragon also holds a minority ownership position in Catalyst Healthcare Ltd. Paragon is a publicly traded company on the on the TSX Venture Exchange under the symbol PGN. For more information, visit www.paragonpharmacies.com

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive digital marketing solutions provider, developing off- and online integrated custom e-solutions for medium to large-size corporations. Lifecapture placed on PROFIT magazine’s 2006 and 2007 HOT 50 list, which ranks Canada's fastest-growing companies – that’s two years in a row!

LCI offers a range of services through its revolutionary Advanced Tactics Program, including creative development, high-definition video production, 3D animation, sound and flash motion media, as well as website development and ongoing hosting. The rich user experience employing measurable interactive marketing maximizes brand, business and profits for clients. For more information, visit www.lifecaptureinc.com

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OCTOBER, 2007

Lifecapture Interactive teams up with Barna Alper, the Bell Fund and the CBC to launch dynamic multi-user Flash family tree application
Tracing your family history takes root @ CBC.CA/WHODOYOUTHINKYOUARE

Toronto, ON - Lifecapture Interactive has partnered with Barna-Alper Productions, the Bell Fund and CBC to launch a powerful, informative website and an advanced multi-user family tree application.  Combined they offer users the resources to learn the roots of their family history and record genealogical findings on a tree that magically grows before their very eyes.

Based on the exciting new CBC TV series, "Who Do You Think You Are," which profiles the personal ancestral stories of 13 well-known Canadians, the dynamic new website integrates the most innovative web technologies available, strategically generates genealogical interest and connects users to one of the fastest growing online hobbies – finding your family roots.

Integrating state-of-the-art flash motion media, complimented by access to Library and Archives Canada and Ancestory.ca, Lifecapture Interactive’s revolutionary approach to branching out offers a fun and practical way to document exactly who you are. Let your curiousity finally take root by checking out cbc.ca/whodoyouthinkyouare and clicking onto MyFamilyTree. Combined with the website’s comprehensive Genealogy 101 section, offering research tips and tricks, finding family has never been easier or more engaging.

"There are a ton of family tree makers out there on the Internet but I guarantee that there isn’t anything else out there of this calibre, creativity and excitement level," says Geoff Whitlock, president of Lifecapture Interactive.

Family trees can have many branches and deep-rooted secrets, and that’s what makes the pastime so alluring: "People throughout the ages have been interested in knowing their ancestral past and who was in it and where they came from - knowing about our past ultimately lets us know about our future, especially when it comes to our health" adds Whitlock, whose interactive agency’s phenomenal success is based on architecting, orchestrating and delivering superior custom e-solutions that surpass client expectations each and every time.

Lifecapture’s commitment to pioneering powerful digital platforms - based on radical ideas, clear vision and unrivaled value proposition - propels Big Brand messages beyond the conventional and continues to garner the Toronto-based agency international acclaim and awards.

About Bell Broadcast and New Media Fund
The Bell Broadcast and New Media Fund advances the Canadian broadcasting system by encouraging and funding the creation of excellent Canadian digital media, promoting partnerships and sustainable businesses in the broadcast and new media sectors, engaging in research and sharing knowledge and enhancing the national and international profiles of industry stakeholders.

About Lifecapture Interactive
Lifecapture Interactive is a provider of interactive digital marketing solutions, developing off- and online integrated custom e-solutions for medium to large-size corporations around the world. LCI has been recognized as a dynamic new media leader, and ranked one of Canada’s top 50 fastest growing companies by Profit magazine for 2006 and 2007 – that’s two years in a row!

LCI offers a range of services through its revolutionary Advanced Tactics Program, including creative development, high-definition video production, 3D animation, sound and flash motion media, as well as website development and ongoing hosting. The rich user experience employing measurable interactive marketing maximizes brand visibility and profits for clients.  For more information, visit www.lifecaptureinc.com.

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APRIL 19, 2007

LIFECAPTURE INTERACTIVE IS NAMED AS FINALIST IN 7TH ANNUAL CANADIAN NEW MEDIA AWARDS
The industry’s most prominent advocates and entrepreneurs to be awarded on May 28th

Toronto, ON - Lifecapture Interactive has been recognized as one of Canada's new media leaders. Their website Crash Addicts is one of three finalists to be named "Excellence in Culture, Lifestyle Arts" category of the 2007 Canadian New Media Awards (CNMA). Celebrity host, Debra DiGiovanni from the Much Music show Video on Trial and The Last Comic Standing will be joined by industry supporters on May 28^th, 2007 to celebrate and present 14 Pixel Awards at The Carlu in Toronto.

"I am very proud to be a finalist," says Geoff Whitlock, President, Lifecapture Interactive. "This is a very important event, bringing national attention to highlight the best and brightest who are driving Canada's dynamic new media industry."

"The CNMA recognizes great Canadian talent and work in the digital interactive industry." said Adam Froman, Founder and Executive Producer of CNMA and President and CEO of Delvinia. "This year 42 finalists from across 14 award categories demonstrate the innovation and creativity driving the success of the Canadian interactive and new media industries."

The 42 finalists hail from across Canada with 24 finalists from Ontario, 9 from BC, 5 from Quebec, 1 from Alberta, 1 from Saskatchewan, 1 from Manitoba and 1 from Nova Scotia. More information about the 2007 finalists can be found on http://www.cnma.ca/index_e/07finalists.html.

The CNMA has introduced one new award category and three revamped award categories for the 2007 awards. These new awards recognize individuals, students, and companies in the following categories:

• The Company of the Year - sponsored by leading professional services firm Deloitte. Deloitte will manage the award’s selection process; finalists will be chosen through a confidential interview process by a panel from the consulting, legal, financial and venture communities.
• The Most Promising New Company of the Year – sponsored by RBC Royal Bank, this category continues to identify companies to watch by recognizing Canadian companies less than two years old. Each nominated company must now complete an interview process to qualify.
• Excellence in the Use of Social Media – this new award celebrates excellence in conversational communications, sponsored by public relations firm Edelman.
• Emerging Innovator of the Year – the winner of this award will win a coveted scholarship to the prestigious to the Canadian Film Centre Media Lab’s TELUS Interactive Art and Entertainment Program (IAEP).

Tickets and registration to the event are available online at: http://www.cnma.ca/index_e/ticket_ordering/index.html.

About the Canadian New Media Awards
The Canadian New Media Awards (CNMA) were established in 1999 to promote and celebrate excellence within the digital interactive industry. The Awards recognize the accomplishments and outstanding contributions made by Canadians working in this sector. Judges from across the country select 42 finalists and 14 winners from hundreds of entries submitted in featured categories (seven product and eight individual or company) that showcase the world-class skills of the new media industry's top talent, services and products. Each year, hundreds of business and new media professionals from across Canada gather to honour the country's top talent, services and products at the Gala Awards Ceremony in May. The Awards are presented in partnership with Canadian Heritage, Telefilm Canada, and Delvinia Interactive. For further information, visit www.cnma.ca.

For further information, please contact:
Geoff Whitlock
President and CEO
Lifecapture Interactive
416-408-4669 x 2222
geoff@lifecaptureinc.com

For further information:
Tannis Wengel
Canadian New Media Awards
905-598-2544
twengel@cnma.ca

Megan Hooper
Edelman
416-979-1120 x 297
megan.hooper@edelman.com

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February 22, 2007

Excerpt from Marketing Magazine
[The Work] Digital Eye – Some Canadian online work is great, says SIMON CONLIN, other Canadian work needs more work
Issue: February 26th, 2007 p43

Crash Addicts (Lifecapture Interactive) - crashaddicts.com

People who just want information fast will not enjoy this site, with its loading bars and 3D graphics. But I like it. Kudos for the painstaking work put into this site. The use of video is good, however, a parental warning on content should be more visible considering some of the witty references and double entendres. It's clearly aimed at a "specif-hick" demographic. Once inside, the graphical map is good, and the 3D section-to-section navigation with swooping camera angles, well produced. At one part of the site (drive-in), there are multiple video clips simultaneously viewed from different angles, a technique pioneered for some award winning F1 racing websites. The attention to detail is very good. Technically this site is well produced; the team vision, project execution and TV show stakeholders should be commended. Amazing Canadian online content-one of those rare sites that you view with a cautious eye but leave the whole experience feeling exposed to something completely different. I applaud the strategy throughout. 8.5/10

Crash Addicts
Lifecapture Interactive wins accolades for Crashaddicts.com, but don't expect them to rest on their laurels

Crashaddicts.com builds on the new Crash Addicts television series, and generates revenue through merchandise, e-incentives and most importantly, the integration of advertisers directly into the online storyline.

The hard work by all involved has garnered some well deserved (pat self on back) recognition and awards. The work is one great example of why Lifecapture Interactive continues to strengthen its position as a strong online strategist for medium to large sized companies.

Since the site launched Lifecapture Interactive first won the FWA award on February 12, 2007. And most recently the website landed Lifecapture an award from Design Licks. "This is an example of things to come as Lifecapture helps favorably position its own clients online. Helping marketing executives utilize web 2.0 technologies to increase sales, reduce costs and intensify customer loyalty and retention." Says Matthew Tautt, Vice President of Business Development at Lifecapture Interactive.

Lifecapture already has a number of new cutting-edge projects underway and several new launches to announce, including 26 Soho, Eastwood Harvey Corporation and Second Skin Garment Company. "Exciting times are ahead; expect only the best from Lifecapture Interactive." Says Geoff Whitlock, President, Lifecapture Interactive.

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January 20, 2007

FOUNDERS OF LIFECAPTURE INTERACTIVE KICK START A NEW HIGH DEFINITION VIDEO PRODUCTION COMPANY, MOTORCYCLE PRODUCTIONS INC.

Toronto - Lifecapture Interactive began as a video production company having produced strategy driven CD/DVD sales and marketing materials for companies such as Adidas Canada, Salomon Canada, Kidzpace Interactive, Good as Gold, Red City Search Company, Bell Canada and many others. Video production has always been a strong point for Lifecapture and a main focus for two of the partners Jordan and Josh Eady. The broadcast production side has also been responsible for the filming of online commercials for companies like Nike, Yahoo and others, offering filming and editing services for television shows like the Gemini award winning Made to Order and The Wilkinsons, among others.

As a result of a growing client list that is focused exclusively on video production; it was time to spin off the new brand positioned specifically for high end production and post production services for both television and interactive audiences. Motorcycle has partnered with one of Canada's hottest ad agencies, filming and packaging video productions under their brand. Motorcycle will continue to be responsible for producing of all Interactive video for Lifecapture Clients.

Motorcycle Productions will retain the same sense of quality, attention to detail, cutting edge style, personality and customer service attitude that are inherent to Lifecapture Interactive.

Motorcycle Productions is open for business and partnering with some of the hottest advertising and television production companies around. If you would like to discuss partnership opportunities or are interested in their corporate video and broadcast services, please visit www.motorcycleproductions.com for contact information.

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January 11, 2007

LIFECAPTURE INTERACTIVE TEAMS WITH BELL AND SUMMERHILL TO BUILD SMASHING NEW REVENUE-GENERATING WEBSITE
Crashaddicts.com site offers advertisers real estate in its wacky interactive world

Toronto - Lifecapture Interactive today launched an innovative website that offers advertisers an opportunity to buy real estate in Landsdowne, the hilarious online world based on the real-life exploits of characters from the popular Crash Addicts television program. Airing on OLN Canada since November, the Crash Addicts reality series, produced by Toronto's Summerhill Television, follows the exploits of several drivers as they compete each week to first build, then smash up, various vehicles in a demolition derby.

Lifecapture Interactive, with financial support from the Bell Broadcast and New Media Fund, produced the entire online property, including creative development, video production, 3D animation, sound design, as well as website development and the ongoing hosting solution.

The Crash Addicts online version features bios of the characters, a show schedule and an online forum for fans, but it's in the interactive world of Landsdowne that the fun happens. Visitors are provided a bird's-eye view where they can fly over various buildings in a rural location. They can choose to visit "The Barn" where cast members such as "Hot Rod" Joey Kemp or Tammy "Bubbles" Bruce tell tall tales, or head over to "The Baitshop" to buy Crash Addicts merchandise, or they can even get in a car to go to "The Drive-in" that features smash-up derby clips from past episodes.

"Crash Addicts online extends an existing story and brand online, as well as providing a cutting-edge, fun experience through the seamless integration of Video, Flash and 3D technologies," says James Milward, Senior Creative Producer at Lifecapture Interactive. "The partnership with the Bell New Media Fund and Summerhill has enabled us to articulate a new kind of online advertising that reaches far beyond banner ads."

A "For Sale" sign on a vacant plot of land just down the road from the other attractions in the interactive world offers companies the opportunity to embed their brands seamlessly into the storyline of this rich interactive experience. Milward says this type of immersive advertising offers marketers a way to connect with a specific demographic that come to a site looking for an entertainment-based experience.

"The tone and excitement of our television series has been perfectly captured in the interactive website. As a result, the appeal of this property is greatly enhanced for the audience and advertisers alike", said Lee Herberman, Executive Producer, Summerhill Television.

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions provider, developing off- and online integrated custom e-solutions for businesses internationally. Lifecapture was named to PROFIT magazine's 2006 HOT 50 list that ranks Canada's fastest-growing companies.

The firm offers a range of service through its Advanced Tactics Program, including high definition video production, 3D, sound, and flash motion media to enrich user experiences on the Internet. We architect and produce custom web property solutions for medium to large sized corporations. For more information about Lifecapture Interactive, please visit www.lifecaptureinc.com.

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January 7, 2007

LIFECAPTURE INTERACTIVE IS CHOSEN AS A FEATURED FINALIST IN THE TORONTO STAR'S BUSINESS CHALLENGE.

Toronto - The core of this series involves profiling 9 Toronto businesses over several months as they work through business issues and build their companies. Lifecapture was paired with Thomas Astebro a business consultant and Professor at Rotman School of Management.

As a recognized business strategy consultant Thomas sat down and discussed specific business issues companies like Lifecapture face in the market. Some of his input helped LCI re-strategize a few points of their business plan.

A secondary storyline that spawned from Lifecapture's discussions with the Star was the fact that many of the profiled companies also required consulting on how to take better advantage of the internet. Judy Steed at the Toronto Star noticed that Lifecapture was well positioned to consult these companies and arranged a few meetings; the rest you can read in the Toronto Star, every Monday until the end of April 2007.

Read more about the Toronto Stars Challenge at www.thestar.com/challenge.

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December 04, 2006

LIFECAPTURE INTERACTIVE WINS SECOND ACT WITH THE SHAW FESTIVAL FOR 2007 SEASON
Famed festival awards interactive account following increase in online sales

Toronto - Lifecapture Interactive today was announced as the interactive agency for the 2007 season of the world-renowned Shaw Festival. Shaw Festival organizers credited Lifecapture's Advanced Tactics online marketing program - that taps internet innovations to drive exposure, education and sales - with helping the famed festival reach its sales targets and increase online sales in 2006.

Situated in Niagara-on-the-Lake, the Shaw Festival produces 10 plays each season, with over 800 performances to audiences totaling close to 300,000 people. 75 per cent of its annual revenue comes from box office sales.

"With a modest media budget, interactive has become an important method of driving ticket sales through the season," says Jill Planche, Director, Resource Development at the Shaw Festival. "Lifecapture helped us finish the last few weeks with a flourish. We learned a lot this season and are excited about taking these ideas forward into next year"

This season, Lifecapture will be responsible for the overall interactive marketing plan that will bring the community closer to the Shaw through discussion development, video production, search engine marketing, segmented email marketing and custom getaway packaging.

"Lifecapture has injected new life into our e-marketing program, which resulted in strong late-season ticket sales this season. We have an exciting plan for 2007 and look forward to working with the Lifecapture team again." Planche says based on success in 2006, the Festival has projected a ticket sales increase of five per cent from the e-marketing techniques it's put in place working with Lifecapture.

"The Shaw Festival provides Lifecapture a unique opportunity to fully leverage its Advanced Tactics program to help drive the success of such a culturally significant organization as the Shaw," says Geoff Whitlock, President, Lifecapture Interactive. "We're thrilled with their success."

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions provider, developing off- and online integrated custom e-solutions for businesses internationally. LCI was ranked 12th in PROFIT magazine's 2006 HOT 50 list that ranks Canada's fastest-growing companies.

LCI offers a range of service through its Advanced Tactics Program, including high definition video production, 3D, sound, and flash motion media to enrich user experiences on the Internet. They architect, produce, and market custom web property solutions for medium to large sized corporations. For more information about Lifecapture Interactive, please visit www.lifecaptureinc.com.

About the Shaw Festival
Please visit the Shaw Festival website at www.shawfest.com

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November 07, 2006

LIFECAPTURE INTERACTIVE WITNESS TO THE MIRACLE OF UNITED CHURCH’S WONDERCAFE.CA
Development team supports vision of Smith + Roberts ad campaign in building stunningly successful online presence

Toronto, Ontario - Lifecapture Interactive today launched the wondercafe.ca as part of a three-year marketing campaign designed by Smith + Roberts Communications, working on behalf of the United Church of Canada. Wondercafe.ca went online to astounding media coverage and 1000s of unique site visits within hours of its posting. Lifecapture Interactive enabled this modern day miracle using the latest advancements in online technology, including AJAX rules and techniques. Leveraging the design templates from Smith Roberts, LCI was responsible for the systems design, information architecture, and overall website development.

"Working with Smith Roberts on their creative vision for Wondercafe was an absolute pleasure. We had the chance team up with a progressive ad agency with great ideas and execution strategies," says Geoff Whitlock, President, Lifecapture Interactive. "We are thrilled with their results and with the stability of Wondercafe.ca. Even with 16,000 users a second, the final hosting solution did not crack."

Wondercafe.ca is part of a three-year, $10.5 million media campaign designed by Smith Roberts meant to provoke debate on the "deep and persistent attitudes and images of organized religion." The campaign also includes a national magazine, community newspaper advertising and a grassroots program.

Whitlock says having a highly developed online community with user profiles, discussion boards, blogs and other interactivity is all part of creating a thriving and sustainable online community presence. The integration of off- and online marketing channels is a significant bridge for national advertising campaigns, allowing advertising agencies to track effectiveness and the results from media campaigns.

"One of the goals of the campaign is to spur discussion about religion and attract awareness of the United Church of Canada to new audiences, namely those 30 to 45 year olds, looking for a more modern standpoint on matters of faith.," says Malcolm Roberts, President, Smith Roberts Communications.
www.wondercafe.ca

About Smith Roberts Communications
For more informaiton on Smith Roberts visit www.smithrobersandco.com

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions provider, developing off- and online integrated custom e-solutions for businesses internationally. LCI was ranked 12th in PROFIT magazine's 2006 HOT 50 list that ranks Canada's fastest-growing companies.

LCI offers a range of service through its Advanced Tactics Program, including high definition video production, 3D, sound, and flash motion media to enrich user experiences on the Internet. They architect, produce, and market custom web property solutions for medium to large sized corporations. For more information about Lifecapture Interactive, please visit www.lifecaptureinc.com.

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November 01, 2006

LIFECAPTURE INTERACTIVE TO FUEL GREEN FIELD ETHANOL
Lifecapture goes green with rebranding effort for Canadian’s top ethanol fuel firm

Toronto - Lifecapture Interactive today was appointed as the interactive agency of record for GreenField Ethanol. Over the next two quarters Lifecapture will work with GreenField on various digital marketing initiatives as part of a branding effort to position the company as the leading ethanol producer in Canada.

Lifecapture was hired following the successful launch of GreenField's website, as part of an extensive rebranding effort by the company, formerly known as Commercial Alcohols. The new name, GreenField Ethanol Inc., illustrates the growing importance of the company's ethanol business. GreenField's expansion plans forecast their ethanol production to grow to more than 700 million litres per year by 2008, making it one of the top producers in North America.

"GreenField Ethanol has a wide range of target audiences and we see a multi-faceted online presence as a way to stay connected to our stakeholders while growing our brand," says Melanie Gruer, Director of Communications at GreenField Ethanol. "Lifecapture Interactive's ability to blend the creative application of online tactics with measurable results is a critical part of our efforts to become a dominant North American supplier of ethanol."

GreenField Ethanol is committed to being a leader in the development of world-class ethanol production facilities. As a Canadian ethanol pioneer, GreenField is responding to the growing global demand for biofuels with an aggressive plan that will ensure a strong market share.

"Once again Lifecapture Interactive is behind the online property launch of a company that is on the cutting edge of technology in their respective field," says Geoff Whitlock President, Lifecapture Interactive. "GreenField is working hard to reduce emissions through renewable fuels and various community initiatives. We're motivated through work that enables us to help our environment and our economy."

About GreenField Ethanol
GreenField Ethanol, formerly Commercial Alcohols Inc., has been a leader in the industrial alcohol and ethanol business since 1989. The company produces 215-million litres of ethanol a year at its plants in Chatham and Tiverton, Ontario. A third facility in Varennes, Quebec is slated to open in February 2007, and another plant is planned for Johnstown, Ontario. For more information visit the GreenField Ethanol website at www.greenfieldethanol.com

About Lifecapture Interactive
Lifecapture Interactive is a leading interactive and digital marketing solutions provider, developing off- and online integrated custom e-solutions for businesses internationally. LCI was named to PROFIT magazine’s 2006 HOT 50 list that ranks Canada's fastest-growing companies.

LCI offers a range of service through its Advanced Tactics Program, including high definition video production, 3D, sound, and flash motion media to enrich user experiences on the Internet. We architect and produce custom web property solutions for medium to large sized corporations. For more information about Lifecapture Interactive, please visit www.lifecaptureinteractive.com.

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July 01, 2006

Lifecapture Interactive lands on stage as Interactive Agency of Record for The Shaw Festival

Toronto / Niagara on the Lake -- Ontario - Lifecapture Interactive (LCI) today announced it has been hired by the Shaw Festival as the Interactive Agency of Record. LCM will be developing and implementing various online marketing initiatives over the next nine months to further enhance the Shaw Festival's online presence.

LCM will use its Advanced Tactics e-marketing program and work with the existing website to raise the Shaw Festival profile throughout the internet.

"The Shaw Festival has such a great brand and rich history that we are honoured to take its e-marketing initiatives to the next level," says Geoff Whitlock, president, Lifecapture Interactive.

Having an attractive web presence is only one third of the equation for profitability online. Driving demographic-relevant traffic to the site and converting those visitors to buyers once they are on the site is paramount to success on the Internet.

One of The Shaw's marketing goals is to develop an e-marketing strategy to engage its audience members and attract new audiences.

"We want the Shaw Festival website to be the 'must-go-to' theatre site," says Jill Planche, director, resource development, the Shaw Festival. "With that in mind, we knew we had to find the most savvy and innovative interactive team to help us. We found Lifecapture Interactive and are very excited to work with them on expanding our use of the Internet by creating a lively set of e-marketing communications messages and initiatives."

About the Shaw Festival
Please visit the Shaw Festival website at www.shawfest.com

About Lifecapture Interactive
Lifecapture Interactive is a leading edge interactive solutions provider focused on helping clients see the big picture that is the world wide web. Lifecapture Interactive understands and leverages the ever-evolving internet to develop custom e-solutions for businesses internationally.

Lifecapture Interactive also offers its clients high definition video production, 3D, sound, and flash motion media to enrich user experiences throughout the internet.

Lifecapture Interactive prides itself on the fact that everything it has created has made a measurable, positive difference in its clients; businesses.

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June 16, 2006

Lifecapture Interactive Achieves 12th Place in PROFIT HOT 50 Ranking of Canada’s Fastest Growing Companies

Toronto, Ontario - Lifecapture Inc., a provider of interactive and internet marketing solutions, has placed 12th in the 18th annual PROFIT HOT 50 ranking of Canada's Fastest-Growing Companies by PROFIT: Your Guide to Business Success. The PROFIT HOT 50 is the definitive ranking of Canada's emerging growth companies. Published in the September issue of PROFIT and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth.

Ian Portsmouth, editor of PROFIT said, "The PROFIT HOT 50 companies represent the ambition, sophistication and immense contributions of Canada's entrepreneurial sector", says editor Ian Portsmouth. "PROFIT is proud to celebrate the success of these businesses and to share their growth strategies."

Lifecapture Interactive not only architects and produces custom web property solutions for medium to large sized corporations but also helps establish strong, highly effective and most importantly traceable strategic online marketing plans; helping clients to either save money online or generate a more than favorable return on investment.

About PROFIT Magazine
PROFIT: Your Guide to Business Success, offers news, strategies, tips, interviews and other resources to entrepreneurs leading Canada's growing companies. Each year
PROFIT - which currently reaches 373,000 readers nationally - hosts a number of events that bring together business leaders in the fast-growth segment and champions the interests of those leaders. PROFIT was founded in April 1982 as Canada's first national magazine geared to entrepreneurs. Visit PROFITguide.com.

About Lifecapture Inc.
Lifecapture Interactive is a leading edge interactive and web marketing solutions provider focused on helping clients see the big picture. Lifecapture Interactive harnesses business knowledge and leverages the ever-evolving Internet to develop integrated custom e-solutions for businesses internationally.

LCI also offers our clients high definition video production, 3D, sound, and flash motion media to enrich user experiences throughout the Internet. Lifecapture Interactive uses technology to help companies automate marketing, sales, and customer service online, maximizing return on relationships.

LCI takes pride in the fact that everything we have created has made a measurable, positive difference in our clients'; businesses. Our vision is simple; successful relationships between our clients and ourselves. Your continuous progress is our pathway to success.

For more information about the Company and its services, please visit
www.lifecaptureinc.com

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